Glossary and Style Guide

I develop a glossary and style guide in German and English based on your communication goals and corporate identity.

Corporate language

Is your product a styling foam or a mousse? Does your company specialize in health care or in healthcare? Do you offer customer service or customer care?

Of course both words in each example have the same meaning. But to ensure your communication is professional, choose one option for all important or recurring terms and stick with it. The same applies to the spelling of words and punctuation when more than one way is correct.

A glossary ensures a consistent use of terms in every language you’re are represented in. This is even more important when a number of people work on your texts, such as copywriters, PR specialists, marketing agencies, translators, and editors.

I develop a glossary in German and English for your company based on your business goals and corporate identity.

Consistently typical

You probably recognize numerous brands and companies just by their logos. This is, of course, owed to the consistent look of the logos in typography, image, color, size, etc.

Professional communication is consistent. Just like your logo always looks the same, the tone of your texts, your imagery, the email signature of your employees, your font—in short, everything that’s part of your communication—should be consistent. All these typical elements together form the unique, distinctive corporate identity of your company, contributing to its recognition and customer loyalty.

A style guide determines in detail what the individual elements of a corporate identity look like. Many cooks don’t spoil the broth if all follow the same recipe: all those who are involved in the communication and presentation of a company adhere to the guidelines of the style guide. This way, communication and presentation of a company go together in every aspect and stay consistent—in every language and region you’re represented in.

I develop a linguistic style guide for your company for the German and American market.